With added language to the developer license agreement, Apples guidelines now state that a developer “must not sell an end-users health information collected through the HealthKit APIs to advertising platforms, data brokers, or information resellers.” Developers are also banned from even accessing the information in HealthKit unless it is absolutely crucial to the functioning of the app itself.
Apple tells developers not to sell consumer health data | TUAW: Apple news, reviews and how-tos since 2004. It continues to astonish me that Apple’s aggressive pro-privacy moves go completely unremarked in the age of the Snowden revelations.