Preventing User and Hardware Tracking in Mobile Devices | A Few Guys Coding Blog
Looks like this guy and his graduate thesis are responsible for a significant real-world privacy win that Apple will deliver to users in iOS 8: Today, unscrupulous companies are selling technology to retailers that lets them track your smartphone as it moves into and through their stores. iOS 8 will, by default, defeat this passive tracking — putting the decision to reveal private information about your personal location and behavior back into your hands.